About HBS

Built with Heart, Body and Soul.

A South African software company that stays close to the work-and to the people doing it.

A South African software company

Technology should make work clearer, faster and more human.

We build business software and AI systems from South Africa, for clients across insurance, finance, education, retail and the public sector.

Zanetti AI Institute

Our AI products are built on the research methodology of the Zanetti AI Institute, our research and data partner.

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Our journey and achievements

HBS Software Solutions was founded with a clear purpose: to help South African organisations operate smarter through innovative and scalable software solutions. What began as a focused technology partner has grown into a trusted software development and IT solutions provider supporting businesses across multiple industries.

Over the years, we have expanded our expertise from custom development into specialised platforms for retail, education, insurance, legal services, HR, and direct marketing. Through strategic partnerships and our own in-house software solutions, we have helped clients modernise operations, improve productivity, and embrace digital transformation.

Our growth has been driven by a passion for excellence and a commitment to building technology that delivers real value. Today, HBS is proud to offer both internationally trusted platforms such as Klipboard, IQ Retail (ERP Go) and Moodle, as well as our own developed solutions including SmartLead, Lighthouse, LexiFlow and ResolveIT.

The people behind us

The same people who understand the problem stay close through build, handover and support.

  • Joy Dickens

    Joy Dickens

    Founder / CEO

    Joy leads the company with a clear vision, driving growth, innovation and long-term client success. She sets strategic direction and ensures teams are aligned to deliver consistent, high-quality results. Her leadership builds strong, lasting client relationships and a culture focused on excellence.

  • Brandon Dickens

    Brandon Dickens

    Founder / CIO

    Brandon leads and oversees the company's technology strategy, ensuring systems and solutions are efficient, scalable and future-ready. He drives innovation and guides the development of reliable, smart solutions. His leadership ensures technology aligns with business goals and supports long-term growth.

  • Tesrielle Ahmed

    Tesrielle Ahmed

    People & Culture

    Tesrielle leads the people function, ensuring effective recruitment, performance management and a positive workplace culture. She oversees HR processes, supports employee development and aligns team performance with company goals.

  • Joshua Dickens

    Joshua Dickens

    Systems and AI Development

    Joshua designs, develops and maintains technical systems that support business operations. He focuses on building reliable solutions, improving system performance and ensuring technology aligns with operational needs.

  • Perphia Masha

    Perphia Masha

    Customer Success & Quality Assurance

    Perphia leads customer support and quality assurance across HBS's software platforms, ensuring a reliable and seamless user experience. She oversees testing, issue resolution and client support, maintaining high standards across all solutions.

  • Fianzy Botha

    Fianzy Botha

    Growth & Project Management

    Fianzy manages project delivery from kickoff through to handover, keeping scope, timelines and communication clear on every engagement. She coordinates the teams building each solution and keeps clients informed at each stage. Her focus is on work that lands when it was promised and matches what was agreed.

  • Quinlon Hennessy

    Quinlon Hennessy

    Product, Software & App Support

    Quinlon supports HBS's products, software and applications once they are live, resolving issues and keeping systems running for the people who depend on them. He handles support requests, tracks recurring problems and works with the development team on fixes. His focus is on quick resolution and dependable day-to-day performance.